Educational Conference sponsored by OSH

Seminar Session #1 9:00 - 10:00 a.m.

Mandatory Rental Inspection Ordinances
Speakers: RHA Deputy Director Cory Koehler and attorney Gary Link, Law Office of Gary Link
Are you and your property prepared for the new mandatory rental inspection programs underway in the cities of Sacramento and Rancho Cordova? Learn what is required and how to pass these inspection programs.

Compiling a Competitive Marketing Analysis: More Than Just a Numbers Game
Speakers: Matthew Cox, Publisher, Apartment Guide and Marie Fournier, General Sales Manager, For Rent Media Solutions
Do you know how to effectively compile a marketing analysis for your properties? What questions should you ask to get the most useful information? Once the analysis is compiled how can you use the information to your advantage? Find out at this informative seminar presented by two of this industry’s leading marketing experts.

Maintenance Tips from the Pros
Speakers: Industry experts from OSH, Wal-Board Tool Co., Spraytex, T.S.W., Inc., and National Fall Protection
Increase the quality and speed of your maintenance repairs. Product experts will demonstrate new techniques and tools for repairing drywall, removing graffiti and working safely at heights. Attendees have a chance to win prizes!

Seminar Session #2 10:45 - 11:45 a.m.

The Importance of First Impressions from a Hospitality Perspective
Featured Speaker: Jim Hartigan, Senior Vice President – Customer, Quality and Performance Support, Hilton Hotels
Most residents make their housing decision based on first impressions. Since you never get a second chance to make a first impression, let a quality assurance expert show you how to create memorable first impressions of you and your property.

Apartment Market Forecast for Sacramento Valley
Speaker: Ryan DeMar, Associate Vice President Investments, Marcus & Millichap Real Estate Investment
Where are rents, vacancy rates and property values heading in the coming year? What impact will the foreclosure crisis have on our industry? The apartment industry’s "Broker of the Year" offers his insight on the Sacramento Valley market.

Complying with New EPA Regulations for Air Conditioning Equipment
Speakers: Mark Tustin, Area Manager, HD Supply; Shannon Jameson, Technical Manager, Goodman Manufacturing
New federal EPA regulations require the phase out of R-22 refrigerant used in air conditioning units. What are the regulations? What is the cost of phasing out R-22? What is the deadline? Find out the answers to these critical questions.

Seminar Session #3 1:30 - 2:30 p.m.

Creating a Resident Retention Culture
Featured Speaker: Jim Hartigan, Senior Vice President – Customer, Quality and Performance Support, Hilton Hotels
Do you know how to create a resident retention culture that lowers your turnover rates? A hospitality industry expert explains how to foster a sense of community, show your residents how much they mean to you, and ultimately create resident loyalty.

Going Green at Your Apartment Community
Speakers: Misha Sarkovich, Program Manager, SMUD; Linda Higgins, Conservation Coordinator, Sacramento Suburban Water District; Doug Eubanks, Recycling Coordinator, Sacramento County Waste Management & Recycling; and Gustavo Torrez, Program Manager, Sacramento Taking Action Against Nicotine Dependence (STAND)
Is your apartment community eco-friendly? There are now many financial incentives for reducing energy and water consumption, implementing recycling programs and offering smoke-free housing. Conservation experts explain the steps and financial benefits of turning your property into a "green" apartment community.

New Laws & Legal Issues
Speakers: Deb Carlton, Senior Vice President Public Affairs, California Apartment Association, and attorney Puneet Singh of Law Offices of Kimball, Tirey, & St. John
Will new laws, regulations and court decisions require changes to your rental forms and property management procedures? Learn about local, state and federal changes as well as emerging issues for the coming year.